Liquor retail outlets get high street makeover across country

At a time when brick-and-mortar retail outlets in several segments are shrinking in size, liquor retail in India is getting a premium makeover with large-format stores cropping up in every nook and cranny across the country. From the 15,000 sq ft Tonique in Hyderabad and North India’s largest booze shop – The Liquor Warehouse in Gurugram – to the 5,000 sq ft boutique liquor chain Madhuloka in Bengaluru and World of Wines in Mumbai, spirits retail has come a long way from the dingy desi thekas of yesteryear. The stores give any luxury showroom in India a run for its money. Such outlet expansion move in the liquor segment is an added business opportunity for the signage companies whose works involve in in-store branding and related to such jobs.

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