Lenskart plans to open 300 more new stores

Omni-channel eyewear retailer Lenskart has seen a record shift in consumer shopping behaviour, with 90 percent of sales currently coming from the online channel, aided by the COVID-19 pandemic. Despite this, the company is one of the few brands to expand offline retail stores. It plans to open more than 300 new stores as state-wide lockdowns are relaxed, taking the total to over 1,000 stores, mentioned a source from the company. Lenskart has over 750 stores in total and more than 720 are in India. The company recorded revenue of around Rs 1,000 crore in FY20 without turning in a profit. Such a strategic move of Lenskart towards store expansion front will bring a fresh business opportunity for the signage companies whose activities involve in in-store branding, graphics and such tasks.