Laser Innovation : Capturing the corporate market with Awards

“The well designed awards are more prestigious for the recipient who not only take them home with pride but also keep them like a prized possession”, says Ajay Wadhwa*

In the present era of globalisation marked with corporate philosophy, the employees satisfaction and retention are assuming greater significance. Particularly so for a company, employing large number of personnel in various departments, executing different kinds of jobs. The most preferred and handy solution which comes to mind is to recognise the employees by way of motivation.  This recognition may not be in the shape of a hard cash but may be in the shape of awards. Lately, lot of big corporate houses have made this as a regular practice to give awards to their employees. These awards could be distributed annually, quarterly or even monthly depending upon the activity of the organisation, in recognition of excellence in sales, service, quality or may be safety. Even the NGOs offer these awards as a token of gratitude to their volunteers. These awards have an emotional value and the recipients feel totally motivated. Some organisations honour their staffers on retirement with Life Time Achievement Awards.

Since these awards carry an emotional value, they have to be very well designed and produced.  The well designed awards are more prestigious for the recipients who not only take them home with pride but also keep them like a prized possession. Lately, there has been a significant improvement in the technology for producing these Awards in a most sophisticated manner. Gone are the days when people were interested to buy off-the-shelf brass trophies. Today there are laser capabilities available to produce something marvellous by way of engravings with personalised messages on different substrate combination. Corporate Awards have to look like a real piece of art as they also carry a brand identity. There are lot of options available with company’s logo depicted on the wood by way of engraving. The laser engraving is the latest technology where wooden plaques with combination of other materials are converted into prestigious pieces of Award. Addition of clear acrylic provides a royal look while the use of engraved glass also upgrades an Award into a premium award.

This kind of Award which serves as a motivation to the recipient can just not be given away without a presentable packaging. The options available to pack the Award neatly are many depending upon the budget. In case the Award is like a Souvenir for the life time achievement, it has to be fully sealed using an acrylic box.  If it is an Award belonging to general category, this could be packed in a cardboard box with a transparent facia so that the award is visible within the box.  But if the Award is of premium category, a velvet type box can be the best bet to give the award a royal look.

So why wait any longer. Take a step forward and start motivating your people with Awards.” *23 year old Ajay Wadhwa, runs Paul Plastics & Brass House (Estd. 1963), specialising in laser engraved awards, gifts and signages. You can reach him through www.paulindia.com or at 011-23610676, 23522463.