Kyoorius announces ‘2014 Kyoorius Advertising Awards’

Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoorius Digital Awards, alongside the existing Design and Student components. Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive and structured to recognize individual components as well as entire ad campaigns.

The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works. Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.