Kaya goes for expansion in both metro and non-metro cities

, a unit of the personal consumer goods maker Marico Ltd, is repositioning itself as a beauty care company to boost market share. The change will take place in the first week of January, with a new logo and tagline. The new identity, the company hopes, will help it reach a broader set of consumers and scale up its business. Kaya currently has 82 clinics in India, spread across 26 cities. The company is looking at expansion opportunities in both metro and non-metro cities. It depends on availability of suitable retail space and catchment potential. The mega expansion plan of the company would boost the existing opportunity of the signage companies engaging in in-shop displays and signs.