Kama Ayurveda to unveil 16 new stores in 2019

Beauty brand Kama Ayurveda, which runs about 40 stores in India, is expanding its portfolio and planning to add 16 new stores to its existing kitty. The brand, which has been backed by Lighthouse Funds and sugar baroness Rajshree Pathy, has recently launched in airport locations like Raipur, Indore, Amritsar and Coimbatore. The company opened up its first standalone store in 2012, but in 2014, after it received private equity, it grew 600 percent from having two stores to 40 stores. Now the company’s looking to expand beyond its tier-II market to tier-III cities and this expansion move of the company is an added business opportunity for the signage companies whose activities involve in in-store signage and display solution projects.