JCDecaux partners with BREN to create iconic outdoor displays at Kempegowda International Airport, Bemgaluru

With an international expertise in implementing world class campaigns at global airports, JCDecaux India recently created an iconic outdoor display landmark at Kempegowda International Airport Bengaluru (KIAB) for BREN Corporation. One of Bengaluru’s leading infrastructure developers, BREN wanted to craft a presence through outdoor media to promote its brand values of creation and progress. KIAB, being the gateway to Bengaluru, gave BREN the perfect opportunity to welcome travellers to the city of Bengaluru.

Since the message required strong registration and impact, the company decided to innovate at a high visibility site. The premium location of Roundabout Two at KIAB, maintained by JCDecaux, was therefore the obvious choice. Recently revamped, KIAB is India’s only airport with such benchmark outdoor branding infrastructure, in terms of state-of-the-art structures and aesthetic surroundings. Partnering with team JCDecaux, BREN developed an iconic 3D structure at the roundabout, which has been generating excellent recall and recognition for the brand, since installation. Created by OpusCDM, the structure is a sight to behold with tactically positioned soft lights illuminating the structure and the brand on top showcased in a scenic art environment.