Japanese fashion brand Miniso to open store in New Delhi

Miniso, a leading Japanese fast-fashion designer brand, has stepped into India and announced its first store will open at the Ambience Mall. The brand, which has established strategic relationships with nearly 60 countries, has stores in over 30 countries including the US, Canada, Australia, Russia, the United Arab Emirates, Singapore and South Korea. Co-founded by Japanese designer Miyake Junya and young Chinese young entrepreneur Ye Guofu in Tokyo, with the former serving as chief designer, the brand retails products over twelve categories to target every aspect of life. Above all, the foray of Miniso in India will be an added business advantage for the signage companies whose activities include in-shop designs, displays and such tasks.