Italian coffee brand Lavazza to set up a chain of over 100 coffee shops in India

Italian coffee brand Lavazza said its 100 per cent subsidiary Fresh and Honest is eyeing to set up a chain of 100 coffee shops under ‘Suprabha’ brand across India in the next two years. The first such coffee shop was inaugurated recently in Chennai by Tamil Nadu milk and dairy development minister SM Nasar along with senior company officials. The shops to be set up in various formats would be inspired by the South Indian traditional art form – Kolam (Rangoli) allowing family members to bond over a cup of coffee in a traditional setting. With the coffee to be sourced from the company’s Sri City manufacturing unit, the brand would offer a specially curated menu with delicacies to the customer. Fresh and Honest’s outlet expansion plan in India is a fresh business opportunity for the signage companies which engage in in-shop branding and graphic projects.