INTERACTION – Overwhelming response to 3M product and application road shows

With an objective to expand their market share in the digital media market, 3M is organizing product and application road shows in all Indian metros. The road shows conducted recently at New Delhi and Mumbai helped them in their mission, as these were very successful for evoking overwhelming response from the industry.

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 Expanding business opportunities with 3M Digital Printing Media, was the message of 3M India’s day long event. Aimed at knowledge, experience and successful application sharing with the graphic manufacturing industry, the shows were big hit at New Delhi (February 27, 2008) and Mumbai (March 11, 2008) with an overwhelming participations from respective metros and surrounding cities. According to Santhosh PG, product manager, 3M, “It is our way to reach out to many graphic manufactures in India and showcase our products, solu tions and capabilities that can result in new business opportunities for each of the participating firms.” The exhibits included live demonstration of 3M products for various graphic applications starting from the economy 3M Scotchcal ij1220 series films to the specialty 3M Scotchcal ij8624 graphic film for textured surfaces. “Graphic manufacturers must be exposed to new developments and should be convinced about their performance. Only then they will be in a position to offer these to end-user brand. Our aim of these road shows is to give special attention to each participant and ensure that they go back with new ideas, solutions and techniques to make a difference,” said Debasish Gupta, general manager, 3M Commercial Graphics.

The event was enriched with training videos complemented with live demos and most of the participants spent time in grabbing quick tips and techniques. A lucky draw was also held in each location. The winners (SS Digital, New Delhi; Motif, Mumbai) were awarded with the new 3M Graphic Applicator’s tool kit.

With the success of these events at Mumbai and New Delhi, the company is girding up its loins to repeat the success at Bangalore, Chennai, Hyderabad and Kolkata before the end of September.

Those interested in participating in these events may contact Santhosh at: psanthosh@mmm.com