Insight acquires Trisita’s HP Latex business to strengthen presence in Eastern India

Insight Print Communications announces the acquisition of Trisita Marketing’s sign and display division which includes the sale and support of HP Latex printing solutions in Eastern India. Insight has set up its base of operations in Kolkata for the entire Eastern Indian region. Insight and Trisita are the top two major channel partners of HP for their entire range of HP Latex printers. While Insight had a strong presence in North, South and West India, Trisita was handling East India. HP has a market leadership with HP Latex in India, having around 2,500 machines installed across the country.

HP Latex is well known among the PSPs and corporate companies for its advanced water-based inks and green technology in the wide-format printing industry that has been primitively using solvent-based technologies which are now banned in many countries and no longer in use. Ajay Aggarwal, MD & CEO, Insight Print Communications Pvt Ltd says, “With this acquisition, we strengthen our operations and customer base in East India. Insight is on a high growth trajectory since the pandemic and we have plans to grow both organically as well as through in-organic means.” Insight changed its vision to ‘helping print industry transition to digital’ ever since we diluted our stake in Komori range of analog offset press sales business.