INITIATIVE – French national sign association

When Indian signage industry is booming, it is quite obvious that it will attract international attention as well. And finding India as one of the strongest economies amongst the developing countries, French national sign association syndicat national de l’enseigne et de la signalétique – Synafel visited India recently. A delegation of 20 members came to India to explore new business potential and interacted with industry’s professionals to develop cordial business tie-ups for future.

In India, the delegation had one-to-one interaction with VIN International, a major supplier of PoP signage solutions provider, a subsidiary of the Vishal Group and Top Class Sales Pvt Ltd, the manufactures of outdoor and indoor advertising signages.

According to J P Rousseau, president of the Synafel and the European Sign Federation, the main target of the visit was mainly to know the technical nuances of Indian signage industry, workflow procedure, work culture and most importantly to built up a relationship to collaborate to European companies programmes (for their customers, who want to install signs in India). The low labour cost and higher production output were also a few aspects that had impressed them during their visit.