Huawei plans to open Honor experience stores in India

With the government allowing 100 percent FDI in single brand retail under the automatic route, world’s leading smartphone maker Huawei is planning to open its experience stores in India. Though a product is selling online, people are keen to see and feel it at an offline store. So the company is planning for experience store, which is a part of their offline strategy, according to a source from the company. It has been mentioned that first experience store will open sometime in the first half of 2018 and will be positioned as a lifestyle store where consumers can experience and purchase the devices. Retail domain is now changing its landscape as many online players are now going for brick-and-mortar stores, signaling signage companies a new business opportunity.