The printing market is transforming from analogue to digital. According to CAP ventures, the annual number of impressions produced on digital colour process is increasing exponentially, which was 14 billion in year 2002 and is expected to reach 58 billion this year.
As world’s leading provider of industrial printing solutions vendor in printing market, HP fully understands customers’ needs. With this objective in mind, HP recently showcased its unrivaled portfolio of large-format and industrial digital printing solutions at the newly-renovated Demo Center in Hong Kong. Over 80 print service providers and alliances around Asia gathered and attended the open house event to get the most updated news and market trends in the market.
In the opening address, Hariharan, VS, vice president, Graphic Arts Business, HP Imaging and Printing Group said, “Today, we showcased our portfolio of products that is targeted at outdoor signage, banners and billboard applications. We are determined to help the print service providers in establishing their business, exceeding their customers’ desires and setting their business apart from their competition. Customers were given an opportunity to see the different print applications they can adopt for their business offerings.”
At the HP Industrial Printing event, four HP Scitex and Designjet large format printing solutions were also showcased. Which included HP Scitex XL1500, HP Scitex TJ8500, and Designjet 8000sr and 9000s Series.
HP Scitex XL1500 delivers a unique combination of high productivity and performance, cost effective production, and superb print quality. With the high-quality output at speeds of up to 60 sqm/hr or draft mode up to 124 sqm/hr, users can print almost any application, in almost any size, format or media, double-sided or back-lit. It is widely used for building coverings, flexface billboards and backlit signage.
While, HP Scitex TJ8500 is the exclusive industrial digital printer able to print on YUPO substrate. It combines high quality, high throughput, extensive flexibility and advanced capabilities. Its industry-leading productivity with print speed up to 400 sqm/hr and super quality with up to 600dpi is the perfect solution for backlit poster, indoor and outdoor signages, billboards, bus shelters, vehicle wraps and visual branding.
Besides, HP Designjet 8000sr and 9000s series are primarily targeted for traditional sign shops and screen printers, as well as digitally equipped print service providers. They are especially ideal for print and sign shops looking to enter the large-format printing market that may be capital constraint but yet expect a robust, comprehensive system.
Sin Fung Advertising Production Company Limited, one of Hong Kong’s leading large format digital inkjet print providers and one which enjoys a leading position in Hong Kong’s bus shelter advertising market, was one of the guests at the event. It described the event as being useful. “Through investing in new HP Scitex printers years after years since 2003, including HP Scitex TJ8300 and HP Scitex TJ8500, our business has grown six times and office has expanded from 6,800 square feet to 23,000 square feet,” said Wilson Choi, director of Sin Fung.