Hamleys set for India debut in February 2010

British toy retailer, Hamleys will make its India debut with a 22,000-sq ft store at the popular Phoenix Mills in Mumbai, by February 2010. Reliance Retail, which has a 20-year-franchise agreement with the retailer, will set up 20 stores in the first seven years of the agreement. Besides Mumbai, other cities on the retailer’s list include Delhi, Bangalore and Chennai, in the first phase of the launch. As it would bring a big push in the retail segment, signage players across the metros will get a new opportunity to exploit.