French menswear brand Celio bets on South India expansion

Celio, the French menswear brand, is planning to expand in the southern region in a big way. South is the key region for the company in India with 55 percent of its retail presence and the brand is looking to add 300+ touch points in the next 24 months. Kerala is a key market for our growth strategy, thanks to increased awareness of the people on global brands. The company is relaunching its new concept store at Lulu Mall to offer four fashion lines – essentials, casual, denim and smart including shoes and accessories. Celio, which completed 10 years of operations in India, is also looking at expanding to Tier II and III cities. Gradual opening of new high-end stores in the retail sector is an added business advantage for the signage companies dealing in in-store branding, designs and such tasks.