Florista ties up with Café Coffee Day to open flower retailing outlets

India’s leading flower retailer Florista and coffee chain Café Coffee Day (CCD) have partnered to open shop-in-shop flower kiosks in CCD outlets across India. CCD is the pioneer of coffee culture in India with 500 outlets nestled in prominent locations across the country and Florista has an established network of quality florists delivering in 300 cities of India and over 100 countries worldwide. The collaboration will see Florista kiosks come up outside select CCD large-format cafes in a shop-in-shop format. The partnership will work on a revenue-sharing model and will be piloted across 20+ outlets in Mumbai, Pune, Ahmedabad, Baroda, Surat, Bengaluru and Delhi in the first year and later to be expanded across 100 outlets. Florista and Café Coffee Day’s new venture to open shop-in-shop flower kiosks in CCD outlets.