FESPA Amsterdam to bring business back with first live events

Specialty print & signage communities are gearing up to kick-start business recovery at FESPA Global Print Expo and European Sign Expo 2021 in Amsterdam. After a two-year gap, the expo is scheduled to be held from October 12 – 15, 2021. The first live FESPA events in Europe since spring 2019 attracted a strong audience dominated by business leaders, who came with an appetite to update their industry knowledge with a view to short- and medium-term investment.

Visitors at FESPA Global Print Expo and European Sign Expo came from more than 100 countries, with a strong emphasis on the Benelux region and Germany which accounted for 49 percent of the audience, in line with expectations given the location in Amsterdam. Other strongly represented countries were Italy, France, UK, Spain and Poland. As anticipated, the challenges for long-haul travelers due to COVID-related restrictions resulted in fewer visitors from outside Europe than usual for a Global Print Expo event. In total, the events attracted 7,850 unique visitors, 42 percent of whom attended for more than one day, bringing total visits to 11,130.