Expedia to open its first retail outlets in India

One of leading online travel companies, Expedia is planning to open retail outlets for the Indian market. This is a strategy it has not adopted anywhere else worldwide. However, it is not the first online travel company to have offline presence in India. MakeMyTrip has 54 stores across India. Yatra.com has 23 outlets, including one in Kathmandu, which it refers to as ‘Yatra holiday lounges’. Expedia’s plans for offline retail outlets may also bring a new respite for the signage companies, whose main deals fall in in-shop displays, designs and others related activities.