Esko to showcase its real time 3D Studio Store Visualizer at In-Store Asia in Mumbai

Seeing is believing, see design in 3D before manufacture it and this opportunity is set to be staged by Esko at In-Store Asia from February 05-07, 2015 at Bombay Exhibition Center, Mumbai. The company’s Booth B4 in Hall 6 will showcase its real time 3D Studio Store Visualizer aiming at visual merchandisers and brand owners. The expo attracts architects and retail design firms, visual merchandisers, in-store branding specialists, POP, signage and store fixture suppliers, material and lighting solution providers and suppliers of advanced printing and graphics equipment and solutions.

It is in the store that a product needs to communicate the brand and attracts customers. So, what better way to predict the success of a new design than to visualize it in a store environment, next to its competition? Studio Store Visualizer does exactly that. Esko’s real-time virtual reality technology can visualise new and existing products in a store. With these visuals, all the stakeholders can assess the shelf of a product and its packaging appeal upfront. They can make the right design decisions upfront on colour, shape, materials, artwork and shelf layout.