Esko to acquire digital solution provider MediaBeacon

Esko announces to acquire MediaBeacon Inc, one of the leading players in Digital Asset Management (DAM) software solutions. MediaBeacon is based in Minneapolis and it brings an award-winning suite of DAM tools, through direct distribution and strategic OEM partnerships in various industries ranging from retail and consumer packaged goods to media, print and the public sector. Increasing pressure on error-free and timely production of brand expressions across a diverse media range like in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners. Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the challenges of organizations around the globe.

The prospect of adding MediaBeacon’s development and go-to-market efforts into Esko’s global operations in workflow is very exciting and provides MediaBeacons with a solid platform for growth. Esko’s expertise with such assets, including structural design and 3D virtual mockup technology, broadens the scope, depth and breadth of the integrated solution dramatically and will surely also excite the customers of MediaBeacon and the collaboration is a win-win situation for both the companies.