DuPont Teflon signage ensures extra brand life

With pressure on media and costs, there is increasing thrust to enhance value of outdoor impact, and DuPont Teflon has always been a step ahead from others. Be it point of purchase, backlit and promotional visual material, DuPont proprietary Teflon technology not only gives signage longer life, but also offers a host of advantages over traditional materials.

The unique DuPont Teflon sign with a protective film adds extra sheen to the finished product, resists climatic degradation and stays up longer than competitive products using flex material. Technology experts on Teflon claim that the new material construction filters out 99% of UV rays that are the first cause of colour degradation. This helps retain colour concentration much longer with the result that whites don’t yellow with time and colours retain brightness for longer durations.

The unsurpassed smoothness of surface provides critical advantages that should cheer up any brand manager’s day: it resists graffiti, dirt and weather pollution and is gasoline and chemical resistant as well for good measure. All this looks even better on the account books thanks to reduced maintenance and wear and tear.

DuPont Teflon flexible substrates are available in variations that satisfy a host of application issues from flexibility, to ease of use and premium looks. In addition, colour films and over lamination films from DuPont Teflon complete the package for end-to-end solutions in signage that India is waking up to. It services custom demands of corporate and has over the recent past already been chosen as the brand of choice by the retail and banking sector, one of the most active consumers of outdoor solutions.

DuPont Teflon signage solutions is already in application at Centurion Bank of Punjab and ING Vysya while advanced negotiations for supply of material to other prominent retail banking clients are going on. In telecom also, DuPont Teflon sign solutions is fast becoming the choice of leading groups like Reliance ADAG and in the petroleum sector, Reliance and HPCL are large corporate clients for Teflon signage solutions. For more info, email at R.Dinesh@ind.dupont.com or call : +91 9967068696

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