Innovations in printing technology, inks and materials now enable display and advertising potential to reach floor to ceiling and wall to wall. Window displays encourage shoppers into a retail space, inside which POS and shelf-edge displays can boost sales of a specific product or range. But floor graphics can do all this and more: they can be used to guide customers into and around a space and create a fuller experience. This method can also be incredibly effective in city center environments, trade shows, museum exhibitions, theme parks—anywhere to grab and maintain the attention of visitor. They’re also ideal for places like hospitals, transport hubs and educational facilities, where effective way-finding systems keep foot traffic moving in the right direction.
The safety of floor graphics was, naturally, a concern in the past; installing a tripping hazard is never good business. But materials have been developed to ensure floor graphics are non-slip and securely fixed and, at Drytac, it has been made a kind of media that is easy to install and to remove too, even for the non-professional. Indeed, the company has a full range of display materials designed specifically for safe, user-friendly and effective graphics on a whole variety of common floor coverings. This includes award winning SpotOn Floor 200, a 200 micron (8 mil) embossed printable white matte PVC film designed for short-term, indoor floor graphics with no need for lamination, with a post-print anti-slip rating.
Feb 07, 2019 0Good news for the signage companies engaging in in-store display and signage projects is that companies across various verticals are looking to open brick and mortar stores in the smaller towns of...
Jun 20, 2001 Comments Off on Computerised Routing Systems
Jun 20, 2003 Comments Off on Laser Innovation : Capturing the corporate market with Awards
Feb 20, 2005 0
Feb 09, 2019 0