Customers can now buy Dell PCs and Laptops directly through the retail stores which will exclusively sell Dell merchandise – PCs, Laptops and other hardware accessories. Earlier, the only option was to buy them online or by calling the Dell India store. â€œConsumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers-the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient,â€ said Girish Mehta, director, consumer marketing, Dell India. Apart from buyers this new stores will be an opportunity for in-store media including screen networks.