ColorJet introduces ‘Indian Printing League’ online contest for PSPs who worked for IPL Season 14

ColorJet launches the industry’s first-of-its-kind online contest called Indian Printing League, wherein participants (PSPs) have to share products that they printed for Indian Premier League (IPL) Season 14 using ColorJet printers. There are no restrictions on the number of entries as more entries increase the chance of winning for the participants. During the second COVID wave, ColorJet has been endeavouring to boost the morale of the printing industry through this exciting online contest. The main objective behind this unique initiative is to understand numerous applications and campaigns which many PSPs executed in the IPL Season 14 that has now been postponed due to the prevailing COVID-19 situation in India.

Indian Printing League is ColorJet’s way to connect with their customers and increase the two-way communication. The contest also serves as a litmus test to check the growth of the printing industry. India is a huge advertising market for cricket, especially IPL. According to sources there are as many as 80-90 brands associated with it, having an estimated advertising budget spend of around Rs 600 cr. ColorJet believes that versatility of its UV, eco-solvent, textile and others offers PSPs their preferred choice when it comes to IPL related printing works.

Leading brands prefer to print on ColorJet printers due to high-quality print output, sustainable printing and colour consistency and many other benefits. Over the past editions of IPL, it was seen that several banners, flexes, hoardings, boundary rope branding, personalised mobile covers, watches, sports apparel, etc getting printed on ColorJet printers. This year, ColorJet wanted to acknowledge the applications being printed by its partners across the country for the IPL. That’s how the Indian Printing League was introduced.

Smarth Bansal, DGM Product Marketing, ColorJet, said, “Through this online contest, we also want to encourage our customers to become a part of ColorJet Alliance. ColorJet Alliance helps our partners to grow their business, maximize their profit, increase brand awareness & visibility, and expand their network. This exciting Indian Printing League provides a platform where our customers can proudly showcase their work.”

One of the partners of ColorJet, Pramod Kadam of Jai Ambe Digital, Mumbai, commented, “I have been constantly printing advertising materials for IPL on ColorJet printers. These machines are the best at what they do—from consistent brand colour, great outdoor life to print sharpness. This year, we have worked for Rajasthan Royals for applications like dropdown, gate arch, gym branding and a lot of other indoor applications.

With the range of ColorJet’s state-of-the-art printers PSPs can achieve a lot during IPL seasons. The company’s hassle-free and customer-centric service always keeps their customers on priority and makes sure their printing business never hit a bump. Here the company’s motto says ‘Keep printing on ColorJet, keep growing’.

Last date of entry for Indian Printing League is May 20, 2021 and the winners will be announced on May 30, 2021 through the social media channels of ColorJet.

 

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