Burger King aims at kingsize outlet expansion by year-end

One of its fastest rollouts in a new market, Burger King had proposed to touch the 50-outlet mark in India by the end of 2015. The fast food chain first stepped into India in November last year following a joint venture with private equity fund Everstone. Since then, it has set up 32 stores in eight cities, with plans to add a few more by the end of this year. The chain already has stores in Mumbai, Pune and Delhi-NCR and proposes to ramp up operations in these cities. Such outlet expansion move of the fast food chain is indeed a big opportunity for the signage players as they can tap big projects on in-store branding, designs and related tasks.