Bosch Home Appliances to invest 100 million Euro to expand in India

Bosch Home Appliances has set to invest 100 million Euros over the next 3-4 years towards personalizing solutions, brand building, strengthening its technology centre, and setting up a robust refrigerator factory to bring its best-in-class German technology in India and magnifying India’s role globally. BSH sells its products through 55 exclusive Bosch outlets, 25 Siemens outlets, large-format stores like Croma. As part of the India expansion, the company is now in the process of building its distribution channel and expanding its retail outlets. BSH currently manufactures front-loading washing machines in its 42-acre facility around Chennai in Tamil Nadu. Signage companies engaging in in-store projects must aware of the surfacing of new high-end retail outlets. This sector constantly brings a lot of business opportunities.