Biba plans to strengthen retail presence across country

Despite the COVID-19 pandemic and economic slowdown, Biba sees huge growth potential in the fashion market in India and plans to further strengthen its retail presence by opening new stores across the country. After a halt due to the pandemic disruptions, fashion brand Biba resumed its offline expansion with the launch of its first post-pandemic flagship store in New Delhi. The new flagship store at the Ambience Mall in Vasant Kunj spreads across 3,500 sq ft and it’s the company’s 290th store in the country. Despite the pandemic and economic slowdown, Biba sees huge growth potential in the fashion market in India and plans to further strengthen its retail presence by opening new stores across the country. Biba’s retail expansion move will bring a new business opportunity for the signage companies engaging in in-store graphic, displays, fabrications and installation projects.