Biba Apparels aims to open 500 outlets stores in two years

Women’s ethnic-wear brand Biba Apparels plans to tap the franchise route to expand into small cities and towns. A majority of these would be for its mass to premium brand – Rangriti – aimed at the young audience. A source from the company says they are looking to add 100 outlets this year, of which 60 will be under Rangriti. The company currently has 275 stores across the country with under the Rangriti brand and a majority are Biba outlets. Nearly 90 per cent of the Biba stores are company-owned. Opening of new outlets in the retail sector is an added business opportunity for the signage companies with the knack of in-store branding and display projects.