Bath & Body Works to expand retail footprint in India to 19 outlets in 2019

The American personal care brand Bath & Body Works opened its first store in Mumbai on December 21, and plans to enter tier-II cities and mini-metros going forward. Major Brands, the official licensee of the company in India plans to have 19 stores of the personal care brand in India by December 2019. Major Brands brought Bath & Body Works to India in June 2018 and has since then opened three stores in the Delhi-NCR region. It opened its first store at Palladium in Mumbai on December 21 as part of its expansion efforts. For the signage companies engaging in in-store graphic and signage projects, there is increasing business opportunity with the opening of the new high-end outlets like that of Bath & Body Works.