Footwear major Bata India, which is focusing on ‘aggressive launch of new products, has plan to add around 100 new retail outlets and 50 franchise stores across the country this year. A source from the company says that in order to expand its presence in the e-commerce space, the company also listed its products on high traffic-generating websites. In 2017-18, the footwear major added over 100 new retail stores, 31 franchise stores and renovated more than 90 stores across India. Bata India’s aggressive expansion plan is an added business opportunity for the signage companies whose activities involve in in-store branding and design projects.
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