Barista plans to reach 10,000 outlets in three years

Coffee chain Barista is looking at more than doubling its stores in India to 500 and reaching 10,000 outlets for its FMCG offerings in the next three years. The company has expanded its fast moving consumer goods (FMCG) offerings with the launch of chocolates, cookies and coffee powder. Barista, which at present has over 200 Barista Cafes and Barista Express kiosks across India, expects its FMCG offerings to account for up to 12 percent of its bottom line (profit) by fiscal 2020 from about 5 percent at present. Such development of Barista will bring fresh business opportunity for the signage companies engaging in in-store signage/display projects.