Avery Dennison poised to launch EZRS technology at FESPA 09 in India

FESPA Digital Printing India 2009, scheduled to be held at Bombay Exhibition, Goregoan (Feb 28-March 2), would witness the launch of a new EZRS technology from Avery Dennison, which makes accurate application a breeze. The product through which the company would bring this technology in India is called MPI 1005 EZRS that can be used on a wide variety of substrates, including corporate signage, outdoor advertising, cars and vans, corrugated and flat sides trucks, buses, trains and even marine applications. One can drape it over the surface and position. And if it’s not exactly where one wants, it can be slidden and repositioned. Air bubbles and wrinkles aren’t a problem with Easy Apply RS air egress channels.

The advantages of EZRS technology include: the improved glossy face film, ensuring consistent print quality; removable adhesive, with an added grey layer for maximum opacity; the ‘paint like finish’, ensuring impression on the clients; no air egress channel pattern show through after application; permanent adhesion strength with clean long term removability; and partner MPI 1005 EZRS with Avery DOL 1030.

Another product that would be showcased in this prestigious event would be Avery’s wall graphic range. Popping graphics would never have been easier then it would be with the launch of Avery’s new MPI 2601 wall graphic vinyl, specifically designed with a thick face film (152 micron) to provide added stability during application while reducing edge curl. The satin polymeric calendered face film reduces glare, making it ideal for indoor applications. The adhesive is repositionable and also removable for up to one year after applications. Tested on high gloss, semi gloss and satin paints, MPI 2601 lasts up to four years internally and even longer when an Avery Over laminate is applied.

Avery Dennison, one of the world’s leading manufacturers of pressure sensitive adhesive products, pioneered the process back in 1935 in the US. The innovative spirit that founded the company more than 70 years ago has continued to grow, putting the company at the forefront of many of the major industry development throughout the years. Now operating in 89 countries worldwide, Avery Dennison has become a true global leader in the manufacture of pressure sensitive products.

Building on the strengths of a company used to innovate in the pressure sensitive products industry, Avery graphics took Avery Dennison’s expertise into the area of branding and signage. The Avery graphics product range has been carefully developed to bring out the best in one’s brands. It gives one a choice for just about every display option whether sign, screen, digital or transport, any option that one would need one’s brand recognized and the message across. Their continued commitment to product development has seen their products playing a leading role in many of the world’s major branding campaigns.

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