Avery Dennison launching groundbreaking Vela digital material

Avery Dennison is challenging the possibilities of how technology can elevate ordinary surfaces into extraordinary interactive spaces with the unveiling of Vela Dynamic Display System, technology that transforms glass into a projection screen, during NYCxDESIGN to be organised from May 12-20, 2018. The company will showcase the full potential of Vela Dynamic System via the works of four emerging artists—winners of the Bright New Things competition.

The competition, created in collaboration with artistic launch pad Arts Thread, challenged new designers and artists to elevate everyday objects with Avery Dennison graphic materials for the chance to exhibit their winning design in a revolutionary technology-powered installation in Time Square as part of the Design Pavilion. The large glass cube installation, measuring approximately nine feet by nine feet, will be wrapped in Vela Dynamic Display System materials to enable the projection of behind-the-scenes footage of the winners creating their designs. Visitors at the event can witness the cube transform from transparent glass to a surface alive with pattern and colour, revealing the winning artwork. Interactive floor wraps using Janela smart-products platform will enable visitors to use their smartphones to connect directly to the installation, encouraging a QR code match-up and scan challenge, to unlock spot prizes throughout the day. Francisco Melo, Vice President and General Manager of RFID at Avery Dennison, says technology and materials science are creating new and exciting opportunities for how we interact with everyday objects and spaces.