Avery Dennison launches new easy apply wrap film

Avery Dennison launches latest vehicle wrap product, SP 1504 Easy Apply, a premium digital print film being introduced as part of the company’s ever-expanding sustainable print portfolio. SP 1504 EA is PVC-free and designed to provide a more environment-friendly option while still maintaining the same standard of performance, excellent printability, and high conformability as other alternatives. The film is free of chlorine, phthalates and other halogens, which greatly reduces volatile organic compounds (VOCs).

SP 1504 EA is easily repositionable due to Avery Dennison’s Easy Apply technology and low initial tack, meaning fewer hands are needed to complete a full wrap. Suitable for use indoors and outdoors, SP 1504 EA can be used for a wide range of applications, including custom designs for private vehicles and branded fleet wrapping, as well as interior or exterior signage. To protect the design, it is highly recommended to over-laminate with a clear, PVC-free over-laminate such as the DOL 6460 Gloss. Other key benefits and features include the film’s superb 3D conformability when wrapping demanding vehicles and fleet projects.