At APPPEXPO, China, Aqua Tint Inks made India proud and raised country’s bar of excellence with its world-class products. Nitin Goswamy, heading the team responsible for sales in North, South and Central America, Aqua Tint Inks opines his views with S K Khurana, S&G editor on the sidelines of the show. Excerpts.
Indian ink manufacturing company – Aqua Tint Inks is all set to give Chinese competitors a run for their money, as they are all set to venture into Chinese as well as other international markets. As per Nitin, “Since we have good products, which offer quality second to none. So, it was obvious for us to find a market in China. We are also targeting international buyers and giving them alternative sourcing opportunity.”
Saurav and Nitin Goswamy
Now that they are ready to compete with Chinese products, the prime concern could be pricing. On asking about the company’s pricing strategy, he replied, “As the prices are going up, we’ll replan our pricing strategy and try to keep a perfect balance between pricing and quality. One thing which is most important for us is quality, for which we’ll not compromise, for sure.” Mentioning further about the product quality, Nitin added, “Our inks are XAAR printhead approved quality. Also, Spectra is beta testing our inks. Our unmatched product quality delivers best to consumers.”
To cater to such big market, one has to have large production capacity. Till now Aqua Tint is catering mainly to Indian market, thus, we did ask Nitin about company’s production capacity, and he confidently reacted, “We have our own unit at Baraoda for manufacturing finest digital wide format inks. And we do have sufficient capacity, that’s why we have started focusing overseas markets by participating in several industry shows and expo. The year started with participation in Sign & Graphic Imaging Middle East (Feb), followed by Fespa Digital, Geneva and recently APPPEXPO.” Besides these, company’s roster has many more participations lined up, as Nitin explained, “We are quite satisfied with the response we got from these participated shows. And looking forward for better success at Sau Paulo (Brazil), Atlanta (SGIA), and Bangkok (Fespa Digital).”
To be amongst the forerunners in today’s competitive world, Aqua Tint thrives for excellence through its continuous R&D projects. “We are already working towards multiple products, which we would be disclosing later. We have been working jointly with Xaar and Spectra and also now planning with Epson,” Nitin divulged. As far as OEMs are concerned, Nitin did confirm that Aqua Tint has already been supplying their inks to over half a dozen companies in their brands.
Aqua Tint has vast and varied experience of over 40 years in various areas of colour technology. The highly qualified and experienced team has been involved in multiple aspects of the colour business. The company has acquired in-depth knowledge and experience with various substrates like paper, textile, flex, PVC, vinyl, backlit, frontlit, clear vinyl, reflective and other such media. Aqua Tint inks are Xaar and Spectra approved. FUJIFILM Dimatix, Inc had signed an agreement with Rex-Tone Industries Ltd, enabling them to develop its AquaTint ink products that can be certified for use in printers being developed in India and for other Spectra based printer products.