After Myntra, smaller companies got for brick-and-mortar stores 

The battle for dominance of the online fashion retail market is moving offline. Following online fashion marketplace, Myntra, smaller companies including Voonikand Limeroad are aggressively expanding their brick-and-mortar presence. For small online fashion retailers battling with slowing funding and relatively small market share, these offline expansions are expected to deliver a better connect with customers that could translate into higher revenue contributions. Online fashion platform Voonik operates four ‘kurti’ stores in Bengaluru and is preparing to add about 25 more in the city by March. Tiger Global-backed Limeroad plans about 2,000 stores across India in 2-3 years after opening its first in Surat, Gujarat four months ago. Increase in offline or brick-and-mortar stores in the retail domain is an added business opportunity for the signage companies handling in-store projects.