Aditya Birla Nuvo increasing Van Heusen outlets to boost sales

Aditya Birla Nuvo Ltd is planning to increase the sales of the Van Heusen brand of readymade apparels by 20 percent as well as distribution network by 50 outlets to 300 stores. The expansion will take place in the year 2015 itself. Meanwhile, in order to increase the conversion rates of walk-ins at the Van Heusen outlets, the company has married the off-line and on-line aspects through its My Fit concept. Aditya Birla Nuvo has introduced My Fit, whereby a prospect can customise the shirt or trouser as per his specification and preference. The company will shortly introduce the concept to the Van Heusen range of women’s wear also.  Signage players engaging in in-shop designs, displays and related jobs can tap new business with the expansion of Van Heusen outlets.