Adani Wilmar opens 12 Fortune Mart stores and planning for more

FMCG major Adani Wilmar is opening physical stores under the name Fortune Mart which will exclusively sell Fortune and other Adani Wilmar brand products. So far, the company has opened 12 Fortune Mart stores in Jaipur, Jodhpur, Lalitpur, Gandhinagar, Surat, Gandhidham, Jabalpur, Vidisha, Gwalior, Kharghar, Akola and Haldia across five states including Rajasthan, UP, Gujarat, MP, Maharashtra and West Bengal. The company further aims to launch Fortune Mart stores in north and eastern parts of India in coming quarter. The company’s move on the forefront of opening brick and mortar stores across major cities of India is an added business opportunity for the signage companies and design firms whose activities involve in in-store branding, graphics, designs and such tasks.