In rhythm of the new technological changes taking place from time to time in the country’s signage industry, Delhi-based Ablaze Advertisement is a steady follower of whatever trends turning up latest. Established around 16 years back, the company was an advertising agency working for companies based in north India. But its overall business activity has been sky rocketed in the last few years engaging largely to signage domain. “We have recently expanded our infrastructure with the installation of a new Nutek Prime 3208 from Ess Dee Nutek Infinities Pvt Ltd at our production unit in Rohini,” says Ajay Jain, proprietor, Ablaze Advertisement adding, “Good quality prints by Nutek machine and candid service by Nutek lend a hand in our success.”
Primarily dealing with printing of wide-format flex and vinyl posters, other activities of Ablaze Advertisement involve with LED signage. Concerning the volume of LED works at their facility, Ajay explains, “We don’t work vastly on LED because our main focus is signage printing. However, some projects to design LED digital boards for Indian Army have been quite good and productive.”
Since the company kicked off with wide-format printing, its list of clients included leading political parties like Bharatiya Janata Party (BJP) and Congress. “Well, general elections are now on the way, it will generate some opportunity for us. But unlike those companies contracted only in the election time, we are permanent printer supplying posters and signage to these political parties throughout the year,” asserts Ajay.
Telling about the company’s plans in pipeline, Ajay mentions, “We have many points under consideration for business expansion. First, we have to increase our manpower which in turn can enhance both quality and quantity of our productions.” He further adds that Municipal Corporation of Delhi (MCD) and Public Works Department (PWD) are two specific targets Ablaze Advertisement is aiming to hit in the coming few months.