600th Dell Exclusive Store opened in Mumbai

Integrated IT company Dell India announces the launch of its 600th Dell Exclusive Store (DES) in Mumbai.  Inaugurated by Phil Bryant, vice president – consumer and small business sales, Dell, with the opening of the new store with landmark count, the company is now focusing deeply on the Indian market as they are planning to open 825 stores by the end of 2015. Also, the company aims to strengthen customer experience through one-on-one brand engagement and build greater awareness around PC adoption. This overall strategic expansion move is to improve sales in both cities and towns alike. Gradual expansion of retail outlets in the sector is a fresh business opportunity for signage players whose activities revolve around in-shop graphics, branding and related jobs.