3M vehicle graphics grow as marketing tool during pandemic

According to a market survey in May 2020 about the impact of COVID-19, dining in at restaurants tops the list of activities consumers miss the most. This is further supported by an increase in weekly orders for take-out. Rather than fall back to their original marketing strategy, small business owners with mobile operations have an opportunity to strengthen their marketing with vehicle graphics that deliver brand recognition and customer service information to potential customers. In this, 3M vehicle graphics grow as marketing tool during this pandemic.

The average vehicle driven 15,000 miles per year will pass in front of 9 million other vehicles – a significant marketing opportunity for food and beverage business owners with mobile operations such as a delivery van or trailer, according to research report of OAAA (Outdoor Advertising Association of America). PSPs have a variety of innovative tools and innovative works that work well while remaining socially distanced. A growing number of PSPs have partnered with 3M Commercial Solutions to provide all vehicle graphics to ensure these wraps are built to last.